The inaugural Cobra Ironman 70.3 Philippines, formally launched April 23 at the New World Renaissance Hotel, brings the sport to local shores and puts the country on the map as a prestigious triathlon destination.
“We had three goals in holding this event,” said Alaska Milk Corporation President and Chief Executive Officer Wilfred Steven Uytengsu, Jr. “First, we want to create a memorable experience for the triathletes. While the Philippines has not been seen as a major destination for triathlon, we offer a beautiful country with some of the most hospitable people in the world.”
A triathlete himself Uytengsu explained that the event is geared towards developing sports tourism in the country. This means attracting foreign athletes to come to the Philippines not only to participate in the race but to also spend time as tourists visiting the country’s local attractions.
